CaliforniaLos Angeles Times

California
Promote your business or service in the local news section of the Los Angeles Times and online at latimes.com
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Ideal For

Professional Services, retail and small business 

Price
Starting at $123.00
What you get

For Print Only, your ad will appear in the California section

  • Publishes Daily in Black & white with multiple sizes, designs and photo options available

For Print + Online, you get all of the above plus online placement on latimes.com

  • Online ad on latimes.com with business, news and sports content on latimes.com
  • Choice of two impressions tiers 75,000 impressions over 3 days or 100,000 over 7 days
  • LA DMA Geo-Targeting Option available
  • Ad will be posted 4 days after ad submission
  • Two sizes available: Cube (300x250 pixels) or Leaderboard (728x90 pixels)
  • Populate content and images in one of our predesigned templates or upload your own ad material
  • Ad will be clickable, driving traffic to your website
  • Campaign reporting will be sent at completion of campaign
  • Multiple designs with photo options available
  • Sample Print Ad
    Sample Print Ad
  • Sample Cube Ad
    Sample Cube Ad
  • Sample Banner Ad
    Sample Banner Ad
Deadlines
Print Deadlines vary by the day of the week. The calendar used for scheduling your print ad will only display start dates that are not past deadline. Online ads will be posted 4 days after ad submission. The print ad deadlines are as follows:
To see Ad on... Submit By
Sunday Thursday 10AM
Monday Friday 10AM
Tuesday Sunday 10PM
Wednesday Monday 1PM
Thursday Tuesday 1PM
Friday Wednesday 1PM
Saturday Thursday 1PM
Political and Advocacy Client Information

These rates do not apply to Political or Advocacy advertising. These categories have earlier deadlines and a review process.

Contact our political and advocacy advertising team at (213) 237-7499 for information and to place your ad.

Political: Ad with the dominant message or purpose the election or defeat of a candidate or a proposition for public office.

Advocacy: An ad that comments about a public or controversial issue.


About Online Advertising

What is an impression?

  • An impression is when the ad is displayed on the page whether the ad is clicked or not.  A single web page may contain multiple ads.   In such cases, a single page view would result in one impression for each ad displayed.

What is a page view?

  • An individual viewing of a web page by a user, often counted when measuring a web site's popularity

Where will I see my ads?

  • The impressions are tracked and audited.  We can send a report that shows the number of impressions for your ad.

What is LA DMA?

  • LA DMA is defined as the Los Angeles Designated Market Area.  It covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties on latimes.com webpage views.
Size

For Print Ads, multiple sizes, designs and photo options available.

For Online, Cube (300x250 pixels) and Leaderboard (728x90 pixels) sizes available.

Reach

Full Run or zoned distribution

DESIRABLE ONLINE USERS

  • 61% of users are age 25-54
  • 70% are home owners
  • 23% have portfolios valued at $100K+
  • Median HHI of $85,000

MONTHLY TRAFFIC

  • Unique Visitors: 17 million
  • Page Views: 158 million
Los Angeles Times reach map: full run
Los Angeles Times
Los Angeles Times
Reach details

#1 news platform in Southern California, delivering a larger audience than any local newspapers, websites, TV and radio stations.

Westside / Central / South Bay
Reach details

Westside / Central / South Bay

  • Daily Average Circulation: 428,530

Source: Scarborough Research, Los Angeles, 2016 R1.

To see a detailed map, click here

Full Run
Reach details

Full Run

  • Weekday readership: 1.5MM
  • Sunday readership: 2.4MM

Circulation by day-Print

  • Weekday Avg. 408,000
  • Sunday 715,000

Sources: Circulation: March 2014 AAM Audit Report, L.A. DMA print only. Readership & competitive: Scarborough Los Angeles 2015 Release 2

To see a detailed map, click here

Orange County / Inland Empire / Southeast
Reach details

Orange County / Inland Empire / Southeast

  • Daily Average Circulation (Monday to Wednesday): 132,000

Source: AAM March 2014 Audit Report, Mon-Wed avg circulation, print only.

To see a detailed map, click here

San Fernando Valley / Ventura / San Gabriel
Reach details

San Fernando Valley / Ventura / San Gabriel

  • Daily Average Circulation (Monday to Wednesday): 122,000

Source: AAM March 2014 Audit Report, Mon-Wed avg circulation, print only.

To see a detailed map, click here

Latimes.com

latmes.com is a top five U.S. newspaper website, with an audience of more than 23 million average monthly unique visitors generating over 196 million average monthly page views

Many advertising options are available through our self-service site, however there are products, categories, sizes and packages that are not available through self-service. Self-service supports small business needs so not all customers qualify through this program. If you have any questions or need assistance, please contact us.

Ads are non-refundable after deadline.