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Los Angeles Times

Hispanic Marketing Opportunities

Los Angeles Times

Hispanic Marketing Opportunities

Los Angeles Times en Español newsroom provides coverage of issues vital to the Hispanic community and centered on the Hispanic experience. Reach Latinos across our digital channels.

Includes:
  • Online
Price:

Starting at $2,500.00

DIGITAL: Spanish-speaking & Bilingual Hispanics
DIGITAL: Spanish-speaking & Bilingual Hispanics
Los Angeles Times en Español newsroom publishes quality journalism and original digital content that speaks to Hispanics across all generations. We provide coverage of issues vital to the Hispanic community and centered on the Hispanic experience.
Somos el pulso de nuestra gente! We are the pulse of the people!

Los Angeles Times en Español  |  View site

  • Quality journalism and original content for Spanish-speaking and bilingual Latinos
  • 300%+ Facebook/Instagram audience growth in two years
  • 5M unique visitors and 2.2M page views per month
  • Top 5 markets outside LA: San Francisco, New York, Sacramento, San Diego, and DC

 

De Los |  View Site

De Los is a community-driven multimedia platform that explores all-things Latinidad — in L.A. and beyond. It features original reporting, commentary, photojournalism, art, videos, events and more, with a focus on topics of culture and identity.

  • 45% of our Latino readers are Gen-Z and Millennials
  • 71K new De Los followers on Instagram & TikTok since launching in July

 

Latino Life |  View site

  • Covers the Issues, politics, culture, and lifestyle of the Latino community in Los Angeles and beyond

 

Digital: Target English-speaking & Bilingual Hispanics across the web with our high impact display, video, CTV & Audio tactics via our LA Times Digital Agency

 

Los Angeles Times en Español Newsletter |  Learn more

  • Kiosco Digital features Times en Español’s top stories of the week, news from other media outlets and commentary on current issues
  • Delivered Thursdays

 

Latinx Newsletter |  Learn more

  • The Latinx Files focuses entirely on the American Latinx experience, including stories that capture the diversity and complexity of our communities
  • Delivery Every Friday

 

CONTACT US
Jack Leon
jack.leon@latimes.com
(213) 253-8343

Ideal For
Brands and Agencies who want to engage the Hispanic market in California and nationally
  • California is the #1 Hispanic market, with over 60% of the population living in Southern California.
  • The L.A. Times’ and Latinx newsrooms publish quality journalism and original content that speaks to Hispanics across all generations.
  • Nearly 6 million Hispanics engage with us digitally every month, and 1 in 3 are Spanish-speaking/bilingual.
  • We have buying power: 76% of users are 25-54. 1 in 3 have a HHI of $100K+ and 69% have children in the home

Many advertising options are available through our self-service site, however, there are products, categories, sizes and packages that are not available through self-service. Self-service supports small business needs so not all customers qualify through this program. Please reach out to our Advertising Team for general rates as these rates are not published. If you have any questions or need assistance, please contact us or see our media kit.

Ads are non-refundable after deadline.