Los Angeles Times

Main News

For Print Only, your ad will appear in the Main News section

  • Publishes Daily in Color with new modular ad sizes, designs and photo options available

For Print + Online, you get all of the above plus online placement on latimes.com

  • Online ad on latimes.com with California content
  • Choice of two impressions tiers 100,000 impressions over 3 days or 150,000 over 7 days
  • Ad will be posted 4 days after ad submission
  • Two sizes available: Cube (300×250 pixels) or Leaderboard (728×90 pixels)
  • Populate content and images in one of our predesigned templates or upload your own ad material
  • Ad will be clickable, driving traffic to your website
  • Multiple designs with photo options available
Political, Advocacy, Movies and Cannabis Advertising

These rates do not apply to Political, Advocacy, Movie/TV or Cannabis advertising. These categories have earlier deadlines and a review process.

Contact our advertising team at 1-800-528-4637, ext. 72769 for information and to place your ad.

Political: Ad with the dominant message or purpose the election or defeat of a candidate or a proposition for public office.

Advocacy: An ad that comments about a public or controversial issue.

Cannabis: An ad that has cannabis references, imagery or information.

Movies and Television Shows:  These categories are full run only, no partial distribution insertions are accepted.



latimes.com is a national powerhouse, attracting over 87 million monthly unique visitors and generating over 180 million monthly page views.  We reach more visitors than top news sites:  BBC, VOX, Bloomberg, Reuters, Time, U.S. News and more.

Source:  Google Analytics, March 2020


Full Run
Full Run
East Zone
East Zone
East Zone distribution
West Zone
West Zone
West Zone distribution

Print Deadlines vary by the day of the week. The calendar used for scheduling your print ad will only display start dates that are not past deadline. Online ads will be posted 4 days after ad submission. The print ad deadlines are as follows:

To see Ad onSubmit by
SundayThursday, 10am
MondayFriday, 10am
TuesdaySunday, 10pm
WednesdayMonday, 1pm
ThursdayTuesday, 1pm
FridayWednesday, 1pm
SaturdayThursday, 10am
About Online Advertising

What is an impression?

  • An impression is when the ad is displayed on the page whether the ad is clicked or not.  A single web page may contain multiple ads.   In such cases, a single page view would result in one impression for each ad displayed.

What is a page view?

  • An individual viewing of a web page by a user, often counted when measuring a web site’s popularity

Where will I see my ads?

  • The impressions are tracked and audited.  We can send a report that shows the number of impressions for your ad.

What is LA DMA?

  • LA DMA is defined as the Los Angeles Designated Market Area.  It covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties on latimes.com webpage views.


Ideal For: Book Retailers, Tickets, Events, Entertainment


  • For Print Ads, multiple sizes, designs and photo options available.
  • For Online, Cube (300×250 pixels) and Leaderboard (728×90 pixels) sizes available.

Many advertising options are available through our self-service site, however, there are products, categories, sizes and packages that are not available through self-service. Self-service supports small business needs so not all customers qualify through this program. Please reach out to our Advertising Team for general rates as these rates are not published. If you have any questions or need assistance, please contact us or see our media kit.

Ads are non-refundable after deadline. Credit cards with international addresses cannot be processed using this site.